For some time now, the self-publishing world has been buzzing with word of a new promotional vehicle, the Blog Tour. To understand exactly what this is and how it works, I decided to take part in one – not my own, but that of US Author, Elizabeth Rose, who has organised one to promote her upcoming novel, When the Last Petal Falls. On this stop of the tour, Elizabeth has kindly agreed to answer a few questions about the tour itself, blogging, and of course her book.
Tags: Blog Tour, book, book marketing, book promotion, Elizabeth Rose, How does a blog tour work, Kindle books, promoting books through facebook, promoting books through twitter, self-published author, What is a Blog Tour, When the last petal falls
Driven mostly by convenience, wider choices and lower prices, more and more of us are now abandoning the high street in favour of the Internet. And where once we might have relied on the polished patter of a retail salesperson, we now have, via on-line reviews, access to the collective voices of hundreds of fellow consumers from around the world. But what type of people post these reviews and why? Why is it that some people feel compelled to post thousands, or even tens of thousands of on-line reviews, while the vast majority rarely or never do? Is it a fair system? What is the psychology behind it, and what are the ethical implications of posting good, bad, or indifferent reviews?
Tags: Amazon deleting reviews, Amazon UK Bestseller, beating expectations, book marketing, customer advocacy, indie author, KDP Select Free promo, Kindle books, Net Promoter Score, self-published author, sock-puppet reviews
August 25th, 20122 Comments, Uncategorized, by Simon.
Like many début authors, I didn’t really think too hard about the genre of my first book until I’d finished writing it. And looking back, with large parts of the story seemingly writing themselves, I’m not sure I could have moulded it to fit a predefined literary pigeon-hole even if I’d wanted to. So it was only when I started the laborious and disheartening process of seeking representation that I began to realise the importance, at least to the traditional publishing world, of fitting neatly within a recognised genre. Of course, you only need to consider browsing the aisles of a traditional bricks-and-mortar book store to understand why this is – they need to know in which aisle and on which shelf to put your book. Publishing genre fiction also removes some of the risk since publishers already understand how the overall market is subdivided into groups loyal to each of the categories such as crime, murder-mystery, science-fiction, fantasy etc. and roughly how many they can sell into each. Consequently, agents and publishers tend to shy away from novels which fall between genres. Of course, there are the so-called cross-over novels, but the very small number of these which actually get published rarely come from new authors. This is when I realised that my novel, CONNECTED, didn’t fit so neatly into any existing recognised genre.
Tags: Amazon UK Bestseller, Bestseller rank, Book genre, book marketing, Connected the novel, contemporary mystery thriller, genre fiction, indie author, Mystery & Crime, self-published author, self-publishing, Speculative fiction, speculative science fiction
August 19th, 201217 Comments, General, by Simon.
In the first part of this article, I shared a little of my own limited experience in the world of Indie-publishing and explained how, no matter how good your book may be, like any product, its success (unless you are exceptionally lucky) will depend on how effectively you market and promote it. With this in mind, two weeks ago I published via twitter, Facebook and a few other on-line forums, the link to a quick anonymous Author Survey. Since then, I have had responses from 33 authors, 26 of whom are self-published. 12 of the 33 respondents have sold over 5000 books, 5 have sold over 10,000, 2 over 50,000 and just 1 over 100,000. Statisticians among you will no doubt point out that this may not necessarily be a representative sample and of course there are many different ways in which the following data could be interpreted, but I feel it provides some useful insights nonetheless.
Tags: advertising books on Facebook, advertising books on google, Amazon UK Bestseller, author website, book marketing, book promotion, Does eBook advertising really work, indie author, KDP Select Free promo, Kindle books, promoting books through facebook, promoting books through twitter, self-published author
August 18th, 20127 Comments, General, by Simon.
This is the first of a 2-part article. In part 2 I will share the results of my Author Survey, posted 2 weeks ago. So, for many months if not years, you pour your heart and soul into a book, edit it to the point where you feel you have a winner, and then what? The Old Way. Unless you have connections in the publishing industry, you soon realise that finding a publisher willing even to look at the first page is about as likely as winning the Euro-millions lottery. So you borrow or purchase a recent copy of the Writers & Artists Yearbook and begin the laborious process of targeting literary agents. Having exhausted the relatively small fraction of these modern enough to accept email submissions, you reluctantly move on to the laggards. From these you try to select those representing authors of a similar genre to yourself and begin posting off printed samples (with strict adherence to each one’s specific submission guidelines). And then you wait… And you wait…
Tags: Amazon UK Bestseller, book advertising, book marketing, book PR, book promotion, Connected the novel, How to promote an eBook, KDP Select, KDP Select Free promo, Kindle books, Kindle direct publishing, promoting books through facebook, promoting books through twitter, self-published author
Since publishing my first book in June this year, I’m interested to learn how my fellow authors are finding this strange world of indie publishing into which I am now thrust. If you’re an author and as curious as I on this topic, please answer the 8 brief questions found in this anonymous on-line survey. It takes less than a minute. If you’re just interested to see the results, subscribe to my blog, Facebook, or twitter feed using the buttons on the right-hand side of this page, or check back here in a week or so. Thanks for visiting!
Tags: advertising books on Facebook, advertising books on google, Amazon UK Bestseller, author website, book marketing, book promotion, indie author, KDP Select Free promo, promoting books through facebook, promoting books through twitter, self-published author