Driven mostly by convenience, wider choices and lower prices, more and more of us are now abandoning the high street in favour of the Internet. And where once we might have relied on the polished patter of a retail salesperson, we now have, via on-line reviews, access to the collective voices of hundreds of fellow consumers from around the world. But what type of people post these reviews and why? Why is it that some people feel compelled to post thousands, or even tens of thousands of on-line reviews, while the vast majority rarely or never do? Is it a fair system? What is the psychology behind it, and what are the ethical implications of posting good, bad, or indifferent reviews?
Tags: Amazon deleting reviews, Amazon UK Bestseller, beating expectations, book marketing, customer advocacy, indie author, KDP Select Free promo, Kindle books, Net Promoter Score, self-published author, sock-puppet reviews